is a full service public opinion research firm
with offices in the shadow of the U.S. Capitol in
Washington. We conduct both quantitative research
(surveys of public opinion) and qualitative research
(techniques such as focus groups, one-on-one
interviewing, "perception analyzer" video
testing, and mall intercept "rapid reaction"
Analytics was founded over three years ago to fulfill the
special needs of a specific niche of public opinion
research consumers: those corporate, international, and
political clients requiring a more sophisticated level
of analysis than is typically available from opinion
a document entitled "What
is QEV" that outlines our research philosophy.
methodologies of public opinion research are applicable
to most any subject area, because of our emphasis on
analysis we specialize in these topical areas:
Political Campaigns and Public Policy Advocacy
-- We have long experience, as individuals and
collectively, in crafting political strategies from
public opinion research, both for candidates and
causes. We understand the American electorate and we
know how to craft effective political communications
to achieve attitude change. Having worked with many
political figures, we also know how to talk to
legislators to make the most persuasive case in the
language they know and understand best.
High Technology Sector -- Public attitudes
toward and their consumption of telecommunications,
computing and internet services and equipment. This
specialization also encompasses public attitudes
toward technology in general and the deregulation of
these industries. Our recent research has also
covered the deregulation of electricity generation.
In the past year, we have conducted surveys in
Ghana, Kazakstan, Kyrgyzstan, Tajikistan, Ukraine
and Uzbekistan. What we offer clients such as the
World Bank, the US Agency for International
Development, and multinational corporations is both
our expertise in overcoming the hurdles of doing
research in developing countries, and a
sophisticated, empirically-grounded analysis of a
country¡¯s political situation and dynamics
(including risk analysis).
of our work is the utilization of public opinion data to
craft an actionable communications strategy which
achieves your public relations or legislative goals.
This is why the collection of opinion data is where our
work begins ¡ª not where it ends.
really valuable information from a survey or a focus
group comes not from the aggregate, question-by-question
results, but from what is made of the data; from an
analysis of the patterns of responses and an analysis of
the relationship between questions ¡ª and from the
implications which emerge from that analysis.
Here is a
practical, real-world illustration of the importance of
in-depth analysis for getting full value for your
research expenditure. QEV was responsible for producing
the single most cited survey analysis in the news media
for 1996, the Survey of Teens and their Parents on
Attitudes toward Illegal Drugs for the National Center
on Addiction and Substance Abuse at Columbia University,
headed by Joseph Califano. What is instructive about
this project is that the press coverage of the CASA
research did not result from responses to any of the
individual questions; the coverage resulted from the
analysis we did: identifying which kids are at risk of
substance abuse, which factors increase this risk and
which decrease it. The media coverage was generated by
the guidance we had to offer parents about reducing the
risk their teens will succumb to substance abuse.
we throw out the cookie-cutter; instead, the research
design of every project is unique. We call our approach
ontological mapping, because we capture the totality of
the respondents¡¯ values, perceptions, attitudes and
behavior which affect their disposition on the issues
our clients care about.