QEV

  SERVICES

 

QEV Analytics is a full service public opinion research firm with offices in the shadow of the U.S. Capitol in Washington. We conduct both quantitative research (surveys of public opinion) and qualitative research (techniques such as focus groups, one-on-one interviewing, "perception analyzer" video testing, and mall intercept "rapid reaction" research).

QEV Analytics was founded over three years ago to fulfill the special needs of a specific niche of public opinion research consumers: those corporate, international, and political clients requiring a more sophisticated level of analysis than is typically available from opinion research firms.

Download a document entitled "What is QEV" that outlines our research philosophy. (Adobe Acrobat)


 

QEV INTERACTIVE

 

Recent Updates
Dionne Catholic Vote Article Catholic Views Council
Catholic Voter Project Part III Exit Poll Ukrainian Presidential Election
Ukrainian Focus Groups Survey of Hispanic Voters
Contact QEV

Telephone

1 + (202) 546-8464

FAX

1 + (202) 546-1240

Postal Address

410 Constitution Avenue, NE
Washington,  DC 20002

Electronic Mail

General Information:
query@qev.com

Web Master

dennis@qev.com

 

Steven Wagner's Catholic Voter Research For Crisis Magazine

 

With the November 1998 issue, Crisis Magazine launched its unprecedented analysis of the Catholic vote in America ("Mind of the Catholic Voter," by Robert Novak). The central question tackled by that research was whether political conservatives have any reasonable expectation of attracting a majority of Catholic votes at the polls. This question was provoked by the observation that Catholics seemed not to be treading the path of Christians - namely the born-again, fundamentalist, and evangelical Christians - into more conservative habits of voting.

 

 

 

While the methodologies of public opinion research are applicable to most any subject area, because of our emphasis on analysis we specialize in these topical areas:

  • American Political Campaigns and Public Policy Advocacy -- We have long experience, as individuals and collectively, in crafting political strategies from public opinion research, both for candidates and causes. We understand the American electorate and we know how to craft effective political communications to achieve attitude change. Having worked with many political figures, we also know how to talk to legislators to make the most persuasive case in the language they know and understand best.

 

  • The High Technology Sector -- Public attitudes toward and their consumption of telecommunications, computing and internet services and equipment. This specialization also encompasses public attitudes toward technology in general and the deregulation of these industries. Our recent research has also covered the deregulation of electricity generation.

 

  • International Research -- In the past year, we have conducted surveys in Ghana, Kazakstan, Kyrgyzstan, Tajikistan, Ukraine and Uzbekistan. What we offer clients such as the World Bank, the US Agency for International Development, and multinational corporations is both our expertise in overcoming the hurdles of doing research in developing countries, and a sophisticated, empirically-grounded analysis of a country¡¯s political situation and dynamics (including risk analysis).

The soul of our work is the utilization of public opinion data to craft an actionable communications strategy which achieves your public relations or legislative goals. This is why the collection of opinion data is where our work begins ¡ª not where it ends.

The really valuable information from a survey or a focus group comes not from the aggregate, question-by-question results, but from what is made of the data; from an analysis of the patterns of responses and an analysis of the relationship between questions ¡ª and from the implications which emerge from that analysis.

Here is a practical, real-world illustration of the importance of in-depth analysis for getting full value for your research expenditure. QEV was responsible for producing the single most cited survey analysis in the news media for 1996, the Survey of Teens and their Parents on Attitudes toward Illegal Drugs for the National Center on Addiction and Substance Abuse at Columbia University, headed by Joseph Califano. What is instructive about this project is that the press coverage of the CASA research did not result from responses to any of the individual questions; the coverage resulted from the analysis we did: identifying which kids are at risk of substance abuse, which factors increase this risk and which decrease it. The media coverage was generated by the guidance we had to offer parents about reducing the risk their teens will succumb to substance abuse.

At QEV, we throw out the cookie-cutter; instead, the research design of every project is unique. We call our approach ontological mapping, because we capture the totality of the respondents¡¯ values, perceptions, attitudes and behavior which affect their disposition on the issues our clients care about.

WEB SEARCH

                       

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